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Chinese shoes network September 9 hearing, from shoulder to shoulder together hold a candle to drive When we talk to buy a pair of sports shoes, our mouth is no longer just "Adidas", "Nike ", more local brands which we are familiar: Peak, Li Ning [24.75 1.85%], 361 & deg; ...... With the strengthening of sales promotion and strength of these local sports brands have the strength and challenge the multinational sports brand in the capital. "I hope that one day, the Olympic can an international brand identity to challenge Nike and Adidas." Peak CEO Zhi-Hua Xu told the "China Sankei Shimbun" reporter says. Once upon a time, we are still studying hard. Then the bedroom lying about players will talk, they say, their clothes, their anecdotes, all our talk, but also our role models. At that time, everyone is very simple, simple food and clothing, not for the rest, just want to be able to in the sports arena when the game time, the foot can wear a pair of Nike shoes have a "check mark" logo. Now, when we talk to buy a pair of sports shoes, our mouth is no longer just "Adidas", "Nike", more local brands which we are familiar: Peak, Li Ning, 361 & deg; ...... they show their charm, as we know, has become our partners in struggle when the sports arena. wrestling world giants As a world-renowned brand, whether it is "Nike" or "Adidas", which is sparing no effort at all to promote their brands. And China's sports brands also came to understand this point, beginning in the battlefield with these two sports brands in the world giant began wrestling. For example, the use of NBA's influence in China in the past two months, China has almost become NBA players a stage show. From Nike June NBA star turned China trip began, Adidas, Pick, Anta and other sports brand, have their contracted players to China, including Kobe Bryant, Howard, Kevin Garnett, Kidd, Durant nearly 20 NBA super players, team strong enough to compete with the US basketball Dream Team. Despite their own master, such as Kobe Bryant, Kevin Durant on behalf of Nike, Adidas Howard wearing LOGO, Garnett Anta cooperation and launched its own brand KG, Kidd also has its own Exclusive boots, but they are purpose of this trip is very consistent - to promote their endorsement of the brand, signing new shoes, to please the fans and consumers. Obviously, Pick, Anta and other domestic brands no longer willing to play a role of princes reading. With the strengthening of sales promotion and strength of these Chinese brands have the strength to challenge the multinational sports brand. However, although the domestic brands and multinational brands have been close in number and level of players, but in the NBA to promote the brand culture and temperament convergence, the domestic brands Nike and originated in the United States, as well as NBA shirt sponsor Adidas there are many gaps. the Capital Institute of Physical Education, Professor Lee Sang-as in the "China Sankei Shimbun," told reporters that the Chinese local brands and world-renowned sports brand lies in the gap in two ways. One is brand of independent property and time of accumulation, and Retro jordans for sale the second is the cultural connotation of the brand. Lee Sang, such as that some domestic local sports brand Jigong aggressive in the beginning of the birth, deficiencies. Just for the interests of compromise and operations, but they ignore the vision of the establishment. This comparison, then compete with established contractors. Fortunately, some domestic brands have also begun to realize this. In Peak CEO Xu Zhihua opinion, brand marketing is like a basketball game, a team only to five different positions to maximize the potential of the players can change dramatically "chemistry." By the same token, only fully mobilize as many marketing resources, will it be possible to win in an increasingly fierce marketing battle. Also proved the correctness of the strategy of Olympic. According to third-party research firm ZOUmarketing data show, Pick beyond Nike, Li Ning became the highest volume of Chinese basketball sports brand. As Lee Sang said the data also reflects the brand's initiative. A good brand in the world to get their approval first, to make people love and acceptance. At this point, whether or Olympic Li Ning have done well. The competition is a marathon a brand is not overnight achievements. Similarly, movement of the market competition is bound to be a long-distance running, the temporary leader does not ensure final victory. In the international market, Adidas used to be the king of this market, but now Nike has begun to lead. In the Chinese market, Li Ning has been thriving, but now, with the rise of Anta, China Dongxiang [4.20 0.00%] and special steps such as sports brand, has formed a crowded situation. Once the Chinese market leader Li Ning, after the first throes of losing market position, it began to rise strongly. In 2009, China's largest sports brand to more than 8 billion yuan in sales, the market in China has become second only to surpass Adidas sports brand Nike. This year, Li Ning abandon the old LOGO, start a new design of a new logo and a new slogan "make the change", Nike began to attack. temporarily in behind Olympic did not give up the pace to catch up. From the outset, this left specialization and internationalization of Chinese sports brand, has fledgling, dashing. Cooperation from simple ads to the NBA with the team, then the star's endorsement, finally reached an official partnership, and the formation of an international NBA players "TEAM", the Olympic brand awareness, sales and profit margins have been the rapid increase, has entered the second camp. So, how should a sports brand to the world? Lee Sang answer as given is: "focus on national culture, to maintain broad minded." Only accompanied by cultural output, so that the brand's cultural connotation to the product, so that the layout of integration of an international perspective and the local culture, the strength of the brand enjoys popular support. This is, in the choice of Olympic celebrity endorsements have been confirmed: NBA star endorsement in signing 12 players, and Jason Kidd, Shane Battier and other Americans, for the US market; Pietrus French, concerned that the Western European market; Vujacic Serbs, saw in Eastern Europe; and Dikembe Mutombo are Africans, the mysterious continent will also be an important Olympic international strategic pivot. Today, the Olympic products through national distributors, has been sold to Japan, Korea, Europe, the Middle East and other dozens of countries and regions. internationalization is not just the product can be sold abroad. Internationalization must be the basis of a professional, and should have an international research and development efforts, international talent, international market sales and marketing resources and international sales channels. Chinese brand design and development center has been opened to the world's largest sports brand Nike's headquarters. More recently, attempts to aid Anta Garnett signing machine to enter the overseas market. The Olympic in Los Angeles preparing for the establishment of branches and the United States R & D center, and is in negotiations with several large retailers in the United States, is expected to officially open later this year in the United States for business. All this indicates that China's domestic sports brand is gradually catch up with the pace of cross-brand, to the world. last week, the vista outdoor companies exposed large transactions, spent $4 billion acquisition of BRG sports's four brands, including bell, Giro, C-Preme and Blackburn expected within one to two months to complete the acquisition. Vista Outdoor chairman Mark DeYoung said the acquisition will help the company to become the world's leading outdoor sports group's vision of the future. for Vista Outdoor, this is their last year in the separate listing of this is the third acquisition, their business focus on North American and European Outdoor bicycle and ski equipment sales. Under the four acquisition of the brand belongs to BRG Action Sports, Action Sports (Action Sports from the brand to the staff of more than 600 employees) will be incorporated into the Vista Outdoor package. BELL and GIRO two brand famous in the bike lovers. Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor leisure industry. The company's main business involves two parts, outdoor and shooting sports, the company has more than 30 well-known brands, in the hunting, outdoor leisure and other leading to provide consumers with a series of high performance, high quality innovative products. 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